Your B2B Customers Want to Negotiate — Your Store Refuses to Let Them
If you run a Magento 2 store that serves wholesale buyers, distributors, or corporate procurement teams, you already know the problem. Your customers do not browse, click "Add to Cart," and check out. They want to talk about pricing. They want volume discounts. They want custom terms that reflect a long-term relationship, not a one-off transaction.
But your Magento 2 store forces them through a rigid checkout flow designed for B2C shoppers. There is no mechanism for a buyer to say, "I need 500 units — what is your best price?" There is no way for them to attach specifications, request a formal proposal, or negotiate back and forth until both sides are satisfied. The result? Your highest-value potential orders never happen. Buyers pick up the phone or send an email, and that inquiry disappears into a sales rep's inbox — untracked, unmeasured, and unconverted.
According to industry research, over 70% of B2B buyers expect a personalized pricing experience, and nearly 60% will abandon a purchase if they cannot negotiate terms. That is not a minor inconvenience — it is a revenue leak you can seal shut with the right tool.
What Is MageRa Request for Quote (and Why Your Magento 2 Store Needs It)
MageRa Request for Quote is a Magento 2 extension that adds a complete quote workflow to your store. It lets your customers submit quote requests directly from product pages, receive a priced proposal from your sales team, and accept or decline the agreed terms — all without leaving your website.
This is not a simple "contact us for pricing" form. It is a structured workflow that mirrors how real B2B transactions happen. Your customer selects products, specifies quantities and a comment, and submits a formal request. Your team reviews it, proposes line-item pricing, and adds terms in an admin comment. The customer then accepts or declines the proposal, and the agreed pricing and products are recorded against the quote so your team can finalize the sale in Magento.
The psychology behind why this works is straightforward: negotiation creates commitment. When a buyer invests time in a back-and-forth conversation about pricing, they are far more likely to follow through on the purchase. You are not just capturing a lead — you are closing a deal through a process that feels natural to every wholesale buyer on the planet.
This extension is ideal for stores that sell to retailers, distributors, government agencies, schools, or any organization that requires formal quotes before purchasing. If your store only sells to individual consumers at fixed prices, this extension is not the right fit — but if you have even a small segment of B2B buyers, it can transform how you close deals.
For the complete B2B solution with all 7 extensions, see MageRa B2B Extensions Package.
Key Features of MageRa Request for Quote for Magento 2
Customizable Quote Request Form
Your customers get a structured form they can fill out from any product page. They provide their name and email, specify quantities, add a comment with any special requirements, and submit the request. The form captures everything in one place, so your team receives complete, consistent information instead of scattered emails with missing details.
Multi-Product Quote Requests
Buyers rarely want to negotiate on a single item. This extension lets your customers add multiple products to a single quote request, just like they would add items to a cart. They can mix different SKUs, set different quantities for each, and submit everything as one unified request. Your sales team sees the full picture instead of piecing together fragmented inquiries.
Full Quote Status Tracking
Every quote moves through a clear set of statuses: Pending, Quoted, Accepted, Declined, and Expired. Both your admin team and the customer can see exactly where a quote stands at any moment. This transparency eliminates the "did you get my email?" follow-ups that waste your sales team's time. Status changes trigger automated email notifications so no one is left guessing.
Comprehensive Admin Management
Your sales team gets a dedicated admin interface under Marketing > Request for Quote > Manage Quotes. From there, they can view all incoming requests, filter by status or date, open individual quotes to review product details and customer specifications, propose pricing, and respond to the buyer. Everything is organized in one place — no more digging through email threads or shared spreadsheets.
Email Notifications for All Parties
The extension sends automated email notifications at every meaningful stage. The customer gets a confirmation when their request is received. Your admin team gets alerted to new quotes. Both parties receive updates when a quote status changes, when a new comment is added, or when pricing is proposed. You can customize the email templates to match your brand and tone.
Admin Pricing Response
When your sales team finalizes pricing, they respond to the quote directly from the admin panel. They set proposed prices on the line items, add an admin comment with terms or notes, and update the quote status. The customer is notified by email using the Quote Response Template, so the buyer sees your proposal without any manual document shuffling.
Quote Expiration Status
Quotes do not stay relevant forever. The Expired status lets your team mark requests that are no longer active so stale pricing is never acted on by mistake. Expired quotes remain in the system for reference but are clearly flagged, keeping your quote grid focused on live opportunities.
Accept or Decline on the Storefront
This is where conversations turn into committed deals. After your team responds with pricing, the customer reviews the proposal from their account and either accepts or declines it. An accepted quote, with its agreed pricing and product selections recorded against the request, gives your team everything they need to finalize the sale in Magento — no scattered emails, no guessing at what was agreed.
How to Set Up Request for Quote in Magento 2
Step 1: Verify Prerequisites
Before installing, confirm your environment meets the requirements. You need Magento 2.4.6 or higher (compatible through 2.4.9), PHP 8.3, 8.4, or 8.5, and the MageRa Base module installed and active. The extension also requires the MageRa Admin UI and Frontend UI modules, which handle the interface styling. Make sure Composer 2.x is available on your server.
Step 2: Install the Extension
Run the following Composer commands from your Magento 2 root directory:
composer require magera/module-request-quote
php bin/magento module:enable MageRa_RequestQuote
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento cache:flushThe extension registers itself in the Magento module system, creates its database tables for quotes and quote line items, and adds the admin menu items automatically.
Step 3: Configure Quote Settings
Navigate to Stores > Configuration > MageRa > Request for Quote. Under General Settings you enable the extension (Enable Request for Quote), decide whether to Allow Guest Submissions, set the Notification Email that receives new requests, and choose the Email Sender identity. Under Email Templates you select the New Quote Request Template and the Quote Response Template. Turning Allow Guest Submissions off limits quote requests to logged-in customers, which is a simple way to keep the workflow focused on registered buyers.
Step 4: Understand the Storefront and Admin Entry Points
Once the extension is enabled, the "Request Quote" button appears on product pages so customers can start a request without leaving the page. The quote form lives at /requestquote/quote/new and submits through /requestquote/quote/save; logged-in customers review their own requests at /requestquote/quote/index and open an individual quote at /requestquote/quote/view. If Allow Guest Submissions is turned off, the new-quote controller redirects unauthenticated visitors to customer/account/login before they can submit, so the workflow stays tied to registered buyers.
On the admin side, every submitted quote lands in a dedicated grid under Marketing > Request for Quote > Manage Quotes (requestquote/quote/index). The grid lists customer name, email, total, status, and submission date, and you can filter by the five statuses the module defines: Pending, Quoted, Accepted, Declined, and Expired. Use the row "View" action to open a quote, or select multiple rows and apply the mass "Change Status" action to bulk-update stale requests to Expired. If you also use the MageRa Hide Price extension, you can replace the price display with a "call for price" message for specific customer groups, which pairs naturally with the quote workflow by pushing interested buyers to request pricing.
Step 5: Test the Full Quote Lifecycle
Before going live, walk through the complete workflow as both a customer and an admin. Submit a quote request from the storefront. Verify that the notification email reaches the address you set in Notification Email. Open the request in Marketing > Request for Quote > Manage Quotes, click View, set line-item pricing, add text in the Admin Comment field, and click Respond — this moves the status to "Quoted" and sends the buyer the Quote Response Template email. Then, from the customer account at /requestquote/quote/view, accept the quote and confirm the status updates to "Accepted." For teams that integrate quotes with a CRM or sales tool, the same actions are exposed over REST: customers POST a request to /V1/magera/quote/request and list their own quotes at GET /V1/magera/quote/mine, while admins list all quotes at GET /V1/magera/quotes, push a priced response to PUT /V1/magera/quote/:id/respond, and change status via PUT /V1/magera/quote/:id/status. This end-to-end test ensures every moving part is working before real customers use it.
MageRa Request for Quote for Magento 2
Built for the realities of B2B commerce, this extension handles the full negotiation workflow that Magento 2's native features do not support. Here is what sets it apart:
- Structured quote workflow: Unlike a simple contact form or email inquiry, this extension provides a tracked, status-managed workflow from initial request through pricing response to acceptance. Every quote carries its status, comments, and line items, and every request is searchable in the admin grid.
- Multi-product support: Buyers can build quotes with multiple SKUs and quantities in a single request, which mirrors how real B2B purchasing decisions happen.
- Admin pricing response: Your sales team proposes line-item pricing and terms directly in Magento 2 and notifies the buyer by email — no external tools required.
- Customer accept or decline: Buyers review your proposal and accept or decline it from their account, giving your team a clear, recorded agreement to finalize the sale.
- Email automation: Both buyers and your team stay informed through customizable New Quote Request and Quote Response notification emails.
- Compatibility: Magento 2.4.6 through 2.4.9, Open Source and Commerce editions, PHP 8.3–8.5.
- Link: MageRa Request for Quote Extension
The Quote Lifecycle — How Negotiation Becomes Revenue
Understanding the quote lifecycle helps you see exactly how this extension fits into your sales process. The workflow has five stages, and each one is designed to keep the conversation moving toward a closed deal.
Stage 1 — Request: The customer visits a product page, clicks "Request Quote," fills out the form with quantities and any notes, and submits. The request is recorded with a "Pending" status, and your configured notification email alerts your team to the new quote.
Stage 2 — Review: Your sales team opens the quote, examines the product selections, quantities, and the customer's comment. They assess margins, check inventory, and prepare a pricing proposal.
Stage 3 — Respond: Your team sets proposed pricing on the line items, adds an admin comment with terms, and responds. The quote status moves to "Quoted" and the customer receives a notification using the Quote Response Template.
Stage 4 — Accept or Decline: The customer reviews the proposal from their account and either accepts or declines it, moving the quote to "Accepted" or "Declined." An accepted quote records the agreed pricing and products, giving your team a clear basis to finalize the sale in Magento.
Stage 5 — Expire: Requests that are no longer active can be marked "Expired" so stale pricing is never acted on. Expired quotes remain in the system for reference, and the customer can submit a fresh request when they are ready.
This lifecycle works because it eliminates friction. The buyer never has to pick up the phone, send a separate email, or wait days for a response. Your sales team never has to manually copy data between systems. Everything happens inside Magento 2, tracked and organized.
Best Practices for Running a Quote-Based Magento 2 Store
Set Clear Quote Validity Periods
Give your quotes a reasonable shelf life — 14 to 30 days is standard for most industries. Too short and the buyer feels pressured; too long and you are bound to pricing that may no longer make sense for your margins. The expiration feature in this extension handles this automatically, but you need to configure it thoughtfully.
Respond Within 24 Hours
Speed wins deals. When a buyer submits a quote request, they are also submitting requests to your competitors. The first vendor to respond with a professional proposal usually wins the business. Set up your admin notifications so the right sales rep sees new quotes immediately, and establish a team standard for same-business-day responses.
Use the Quote Response Template for Formal Proposals
The admin comment and proposed line-item pricing are recorded on the quote, but the Quote Response email is what reaches the buyer. Customize the Quote Response Template with your branding and clear terms so the proposal carries weight when the buyer forwards it to their management team or procurement department for approval.
Combine with Customer Group Pricing
Use Magento 2's customer group system alongside this extension. You can configure different default pricing tiers for different customer groups — wholesale, distributor, VIP — and then use the quote system for exceptions and negotiations on top of those base tiers. This prevents your team from negotiating every single order while still accommodating special deals when they matter.
Track Your Quote-to-Order Conversion Rate
The admin grid gives you visibility into how many quotes are submitted, how many are responded to, and how many are accepted. Monitor this ratio over time. If you see a high submission rate but low acceptance, your pricing proposals may be off or your response time may be too slow. The data is there — use it to optimize your process.
Pairing Request for Quote with Other MageRa Extensions
The Request for Quote extension becomes even more powerful when you combine it with other tools in the MageRa ecosystem.
With MageRa Hide Price: Replace the price display on product pages for specific customer groups with a "Request Quote" button. This creates a true "call for price" experience where interested buyers must engage with your sales team before seeing any numbers. It is a proven strategy for high-value, negotiable products.
With MageRa One Step Checkout: Once a buyer has accepted your quoted pricing, they still need to complete checkout to place the order. A streamlined, single-page checkout reduces the chance they abandon at this final step. After all the work your team put into closing the deal, you do not want a clunky checkout to kill it at the last second.
With the MageRa B2B Extensions Package: Get the full B2B toolkit — quote management, company accounts, catalog permissions, wholesale fast ordering, and more. These extensions are designed to work together, giving you a complete B2B commerce platform built on Magento 2.
Conclusion
Your B2B customers do not want to browse a catalog and check out like retail shoppers. They want to negotiate. They want to discuss volume pricing, custom specifications, and long-term terms. If your Magento 2 store cannot facilitate that conversation, you are losing deals to competitors who can.
MageRa Request for Quote adds a complete quote workflow to your store — from the initial product page request through your team's priced proposal to the customer's acceptance. It is tracked and built directly into the Magento 2 admin you already use. Your sales team gets organized tools. Your customers get a professional experience. And you get more closed deals with less manual effort.
Add professional quote management to your Magento 2 store today with MageRa Request for Quote.
FAQ
Q1: Can I limit who is able to submit a quote request?
Yes. In the extension's configuration under Stores > Configuration > MageRa > Request for Quote, the Allow Guest Submissions setting controls whether non-logged-in visitors can submit quotes. Turn it off to require an account before a buyer can request a quote, keeping the workflow focused on registered customers. To go further and replace the price display itself for specific buyer segments, combine Request for Quote with the MageRa Hide Price extension to create a complete "call for price" flow.
Q2: What happens after a customer accepts a quote?
When a customer accepts a quote, its status changes to "Accepted" and the agreed line-item pricing, product selections, and quantities are recorded against the request. Your team uses that recorded agreement as the basis to finalize the sale in Magento, so there is no ambiguity about what was agreed. Acceptance and decline are handled inside the quote workflow, and both your team and the customer can see the final status in the admin grid and the customer account.
Q3: What happens when a quote is no longer active — can the customer request a new one?
Quotes that are no longer relevant can be marked with an "Expired" status, which keeps your quote grid focused on live opportunities. Expired quotes remain visible in both the admin panel and the customer's account dashboard for reference, and the customer can always submit a fresh quote request with updated quantities or notes. This ensures that no potential deal is permanently lost just because an earlier request lapsed.
Internal Links
/blog/complete-b2b-extension-package-magento-2(B2B Extensions Package — complete B2B toolkit with all 7 extensions)/blog/magento-2-hide-price-call-for-price(Hide Price — replace price displays with "Request Quote" for specific customer groups)/blog/one-step-checkout-magento-2-conversion-rates(One Step Checkout — streamline checkout after a quote is accepted)
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